We submit real inquiries to your brokerage — website, Zillow, Realtor.com — time every response, and hand you a report card. Most Las Vegas brokers are surprised by what they find.
Most brokerages have a process on paper. A round-robin assignment. A CRM. Maybe even a script. What they don't have is an honest look at what actually happens when a prospect submits a form at 9pm on a Tuesday — or clicks "Contact Agent" on a Zillow listing over the weekend.
The reality: leads go unread, automated replies go to spam, and by the time an agent follows up — if they follow up at all — the prospect has already talked to someone else.
"If companies don't respond to a lead in less than five minutes, their chance of converting that lead decreases by 400%."— Lead Response Management Study, widely cited in real estate industry research
Three steps. No software to install. No disruption to your operation. You get a report — not a pitch for a new tool.
You'll receive a written report and a 30-minute walkthrough call. Every metric is graded against industry benchmarks, not against an arbitrary standard we invented.
The report covers your website form, Zillow, Realtor.com, and any other portal or ad landing page you direct leads to. Most audits are completed within 5 business days of kickoff.
Lead Gone Dark is designed for broker-owners and managing brokers who are spending money on leads and want to know whether that investment is actually getting followed up on.
A typical Las Vegas brokerage spending $3,000/month on internet leads and closing at a 2% conversion rate is earning roughly one closed deal per month from that spend.
If 40% of your leads are going dark — no response, no follow-up — you're not paying $1,200 for nothing. You're paying $1,200 for the chance to lose clients to a competitor who called them back first.
The math below uses industry-average numbers. Your actual figures may vary.
It's the same core idea — we pose as a prospect to evaluate your process — but Lead Gone Dark is specifically built for real estate lead channels. We test the platforms you're actually paying for (Zillow, Realtor.com, website forms, ad landing pages), measure against industry benchmarks specific to residential real estate, and give you a structured report rather than a narrative write-up. We're auditors, not consultants — we don't sell you the fix, we show you what's broken.
That's your call. Some broker-owners prefer to run the audit blind so results reflect normal day-to-day behavior. Others tell their team in advance and use the audit as a baseline measurement after a process improvement. We can accommodate either approach. We recommend discussing this before kickoff so the methodology matches your goal.
Absolutely — and we'd tell you so clearly in the report. Confirming that your operation is performing above industry benchmarks is valuable in itself: it gives you confidence in your lead spend, a baseline to maintain, and something concrete to tell agents or investors. A clean report card is a good outcome.
Most audits are completed within 5 business days of kickoff. The timeline covers submitting inquiries across multiple channels at different times of day and week, documenting every response (or non-response), and writing the report. We'll schedule a 30-minute walkthrough call once the report is ready.
Standard audits cover your brokerage website contact form, your Zillow agent/office profile, and your Realtor.com profile. If you run paid ad campaigns with dedicated landing pages, those can be included as add-ons. We test across multiple time windows including business hours, evenings, and at least one weekend window.
We discuss pricing on the discovery call based on the number of channels, agents, and offices involved. The discovery call is free and carries no obligation. If it's not a fit, we'll tell you directly.
Book a free 25-minute discovery call. We'll ask a few questions about your brokerage, explain exactly what the audit covers, and tell you honestly whether it's the right fit.
Book your discovery call →No pitch. No software demo. Just an honest conversation.