Zillow · Lead Response
What Happens When You Don't Respond to Zillow Leads
You're paying Zillow hundreds per lead. Here's exactly what happens to that lead — and your money — when no one calls back within the hour.
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Lead Response
The 5-Minute Rule for Real Estate Leads: What the Data Says About Your Brokerage
Studies show leads are 400% less likely to convert after 5 minutes. Most brokers have heard the stat. Almost none of them know their actual response time.
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